BRAND FOUNDER

Romano Magnani was a passionate motorcycle enthusiast.In 1972, Romano Magnani
founded the helmet company "Lavorazioni Elmi Magnani," abbreviated as LEM, in Italy.
At the time, he likely didn't realize that over the next few decades, LEM would remain at the forefront of the era.
Whether in helmet technology or innovative spirit, LEM thrived.
The company even helped create the European helmet standard — ECE 22 — which
established the most unified helmet safety standard across all of Europe.

BRAND HISTORY

Since its establishment in the last century,
LEM has accumulated half a century of heritage
as a helmet brand.Not only that, LEM has been a
prominent presence in major
motorsports events. Upholding a spirit of innovation,
LEM has continuously developed a diverse range of sports products,
including motorcycle helmets, bicycle helmets, sports goggles,
skateboard helmets, and more.
With unwavering passion and a commitment to innovation,
LEM will continue to create high-quality gear for riders.

Evolving While Preserving Heritage

Every generation of logo updates
represents the brand's progressive
improvement.